The danger of such an apathetic approach to online campaigning became clear to me this morning as I was searching for information about the Arcuri for Congress campaign. I ran across what I hoped would be an independent blog entry about Mike Arcuri, but found this garble instead:
"Arcuri plans run for Congress ... It is also important for business people. Rising health care is a huge problem for them. Arcuri has not formerly ... . More on Snoopy Collectibles."
This snippet is blog spam - a piece of online garbage that is hobbled together automatically, by software that scans the web, in order to direct people to ecommerce sites that are of such low worth that they have figured no other way to get traffic. In this piece of blog spam, the words "Snoopy Collectibles" link to some kind of online antiques warehouse.
My point is this: A voter going online to search for information about Michael Arcuri's run for Congress would find this blog spam before they would find Arcuri's web site. By not putting any web site up, Tytler and Arcuri are allowing spammers to have more control over the online identity of their campaigns than they have themselves.