Mark your calendars. I'm begging the Arcuri campaign now. Please, give me something good to write about.
Getting up the web site was a good idea. Finally making an official campaign announcement was good too, even if it was three months after the real beginning of your campaign.
But, removing links to the Arcuri discussion board today was not a good idea. Not today, when Sherwood Boehlert will be making his retirement announcement and voter attention will be stronger than ever before. Now should have been the time to make that forum really soar, with new threads for volunteer opportunities, supporter testimonials, etc.
It may seem that I'm picking on you, but that's not what I'm trying to do. I'd like to write something positive. Do you have some new policy statements or something that you can feed me? Anything?
I really can't help but write about your discussion board when Bob Hyde, the webmaster for the Oneida County Democrats (also the "Weekly Democrat" who seems to write every two months), comes over here and complains about my writing on the Arcuri forum. Hyde practically invited me to go on over to the Arcuri web site and notice that there is no link to the discussion forum on your web site any more.
The name of the game when it comes to online campaigning is establishing control over the language. The Arcuri for Congress campaign ought to be working to establish dominance of key search terms like "Sherwood Boehlert" "24th District" and "Michael Arcuri". But, when someone searches for "Michael Arcuri" on Technorati, what are they going to find? They're going to find this blog.
I've been doing my best to give you a wakeup call about the online world for weeks now, but I'm concerned you're not getting the message. When it comes to online campaigning, the more openness, the better. The more you try to control the online coverage of your campaign by restricting information and cutting back on your web site, the worse coverage you're going to get. The less involved you allow voters to be, the more likely they'll be to forget about you.
With Boehlert withdrawing, this is now a national campaign, and you need a strong online presence to win. Local conversations in restaurants and committee meetings is not going to be enough, not when your competitors are trying to establish a nationwide presence of the kind that can only really be established online.
I'm on your side, guys. I want a Democrat who can win this race. So please, open up. Give me something good to write about. Give me a call. Write me an email. You know who I am and how to get in touch.